Social Selling.
How B2B sales teams can use LinkedIn to build trust, warm up prospects, and shorten deal cycles — without being spammy.
- How to Prove LinkedIn ROI for Sales (When All You Have Is Impressions) Prospects say 'impressions aren't ROI' — and they're right. Here's how to measure LinkedIn's real impact on pipeline: leading indicators, attribution models, and what good actually looks like.
- Why Sales Teams Don't Post on LinkedIn (And How to Actually Fix It) Sales teams know LinkedIn is a goldmine, but the feed stays quiet. Here's why — time poverty, confidence, corporate sludge — and what actually gets reps posting.
- Does Posting on LinkedIn Actually Work for Sales? (And Why Most of You Are Doing It Wrong) Most 'social selling' advice comes from people who've never sold a thing. Here's the real mechanics of why LinkedIn works for B2B sales—mental availability, authenticity, and network effects—and why it usually fails.
- Why Your Team Isn't Posting on LinkedIn (The 6 Fears Keeping Them Silent) Your team isn't lazy—they're afraid. Here are the six specific fears paralysing your B2B team on LinkedIn, and the blueprint to dismantle every single one.
- How to Launch a Successful Employee Advocacy Program (And Why the Old Advice Is Total Garbage) Most employee advocacy programs are where enthusiasm goes to die. Here's a step-by-step guide to launching one that actually drives revenue—not just 'likes' from the HR director.
- What Is Employee Advocacy and Why Does It Matter in B2B? (And Why the Old Way of Doing It Sucks) Employee Advocacy is the most potent weapon in your B2B arsenal—but most companies are doing it wrong. Here's what it actually is, why it matters in 2026, and why the old playbook belongs in the bin.
- The Great Disconnect: Your Buyers Are Screaming on LinkedIn, But Your Team Is on Mute B2B Employee Advocacy: Unlock Hidden Demand & Revenue on LinkedIn
See what your team could be doing tomorrow morning.
Drumbeat works out what each person on your team should do next on LinkedIn, and helps them do it.